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The rules of marketing will be rewritten in the metaverse, but the focus will not sway from storytelling–that will always be key, regardless of the medium
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At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.
23% of Indian content consumers are digital-only, while CTV viewership gains 3.5 crore new viewers, finds Kantar.
Dentsu to use Criteo’s Commerce Media Platform for global performance campaigns across its retailer channels.
Five of Campaign's global editors spoke on a panel at Campaign House in Cannes.