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This week, Storyboard talks to Manu Sawhney, MD, ESPN STAR Sports, as the much anticipated cricket season kicks off and the broadcaster finally sees the money.Learn about which categories dominate online advertising spends in India as findings from a Nielsen survey suggest that matrimonial, travel and education sites lead the pack. Also learn about what's cooking at Yahoo!For all this and much more, tune into Storyboard on CNBC TV-18 at 8:30 am on Saturday, 11:30 am on Sunday and 7:30 pm on Tuesday.
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Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.
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Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.
The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.