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This week, Storyboard talks to Manu Sawhney, MD, ESPN STAR Sports, as the much anticipated cricket season kicks off and the broadcaster finally sees the money.Learn about which categories dominate online advertising spends in India as findings from a Nielsen survey suggest that matrimonial, travel and education sites lead the pack. Also learn about what's cooking at Yahoo!For all this and much more, tune into Storyboard on CNBC TV-18 at 8:30 am on Saturday, 11:30 am on Sunday and 7:30 pm on Tuesday.
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The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.
The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices.
The campaign translates holiday movie-inspired looks into an OTT-style shopping experience on its website.
The India campaign features Ananya Panday and Lakshya as new global ambassadors.