Campaign India Team
Sep 25, 2009

On Storyboard: What the cricket season means for ESPN STAR Sports

This week, Storyboard talks to Manu Sawhney, MD, ESPN STAR Sports, as the much anticipated cricket season kicks off and the broadcaster finally sees the money.Learn about which categories dominate online advertising spends in India as findings from a Nielsen survey suggest that matrimonial, travel and education sites lead the pack. Also learn about what's cooking at Yahoo!For all this and much more, tune into Storyboard on CNBC TV-18 at 8:30 am on Saturday, 11:30 am on Sunday and 7:30 pm on Tuesday.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

1 day ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

1 day ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

1 day ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

1 day ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.