On Purpose has signed an MoU (memorandum of understanding) with The Rebuild India Fund.
With this association, the creative communications agency aims to provide communications capacity-building support for 500 NGOs over the next five years on a pro-bono basis.
The collaboration is focused on achieving self-sufficiency within the NGO organisations to be able to tell their story effectively and raise visibility for the causes they champion.
Deval Sanghavi, co-founder and partner, Dasra, said, “In the last two decades, we have supported thousands of NGO leaders to scale their programs and create a lasting impact in the communities they serve. At this juncture, we are highly motivated to develop their internal capacity for effective communication to get them noticed and recognised for their commendable work. We are confident that On Purpose with its extensive experience and remarkable work in the sector we operate in, is the right partner for this mission of enhancing, calibrating and amplifying grassroots NGOs’ self-sufficiency efforts.”
Girish Balachandran, founder and managing director, On Purpose, said, “As we turned five years old earlier this year, this commitment is a reiteration of our mission to use the power of communications to drive social change in India. It’s why we started in the first place and our reason to exist. Partnering with The Rebuild India Fund allows us to scale our annual property, The Purpose Project (where we select a single NGO to provide pro bono communications capacity building every year), into something much bigger than we’d ever imagined, to be able to help the most vulnerable communities build resilience by supporting a vibrant group of locally led, community rooted NGOs across the country.”