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Ad giant Omnicom Media Group is advising its clients, which include PepsiCo, Mercedes-Benz and McDonald's, to halt investments on Twitter in light of recent layoffs and brand safety concerns
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
The experiential campaign positions trading as a calling, not just a skill.
The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.