Lead School, a player in the edtech space, has announced the appointment of TBWA\ and PHD, as its creative and media partner. The mandate, won during a multi-agency pitch, will be managed from Mumbai.
TBWA\ has been appointed to develop communication and creative strategy across television, outdoor and digital. PHD's mandate is to handle media buying and planning.
Anupam Gurani, chief marketing officer, Lead School said, “TBWA\ and PHD are admired globally for their campaigns that are testimony to their disruptive and digital-first brand storytelling and creative thought process. We are confident that this synergy will create a strong brand story for Lead School which complements with our proposition of delivering a highly enriching and personalized educational experience to students, parents through our partner schools and teachers. We are excited to partner with TBWA and PHD in our journey of building Lead School as India’s most loved education brand.”
Govind Pandey, CEO, TBWA India, said, “It is inspiring for us to partner with LEAD School in creating a disruptive brand with the purpose that every child deserves an excellent education. We look forward to this journey together fulfilling this vision.”
Parixit Bhattacharya, managing partner - creative, TBWA\, said, “The Edtech category is ripe for disruption. We look forward to creating an inspiring brand with the energising team at Lead School. After all, it is not every day that you get to work on the future of the nation.”
Monaz Todywalla, CEO, PHD Media, said, “We are excited to partner with Lead School for its national media mandate. Customisation is the keyword of the decade and Llead School is bringing that to education by seamlessly integrating it with technology but through a unique platform that enables the entire ecosystem. We hope to bring their mission to life with our resources and lead Lead School to a resounding digital growth.”