Advertising The Work
Campaign India Team
Mar 04, 2010

O&M positions Tata Sky+ as peacemaker in new campaign

Tata Sky has unveiled its latest series of commercials for its personal video recorder (PVR), Tata Sky Plus. The three-TVC campaign, on-air in the run up to the third season of the Indian Premier League, is called 'Cold war'.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Shah Rukh Khan still rules India’s brand universe at 60

1 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

2 ICC World Cup: Where does women’s cricket stand after historic win?

Agencies must prove ROI, not just impressions

3 Agencies must prove ROI, not just impressions

Brands must back women’s sport’s future, not just fame

4 Brands must back women’s sport’s future, not just fame

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

5 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

WPP brings in McKinsey to advise on strategic review

6 WPP brings in McKinsey to advise on strategic review

Birla Opus Calista showcases stain resistance in new campaign

7 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

8 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

McCann hits the right note with Hero Splendor’s life symphony

9 McCann hits the right note with Hero Splendor’s life symphony

QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

10 QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

Related Articles

From overs to overkill: IPL ads hit saturation point
Advertising
Jun 12, 2025
Abhishek Jain

From overs to overkill: IPL ads hit saturation point

IPL ads: High stakes, low recall, and smarter plays
Advertising
Apr 28, 2025
Vinita Bhatia

IPL ads: High stakes, low recall, and smarter plays

Bats, reels, and buys: The new IPL media mix
Advertising
Apr 17, 2025
Vinita Bhatia

Bats, reels, and buys: The new IPL media mix

The real fun is in the stadium, says O&M's new campaign for DLF IPL
Advertising
Feb 08, 2010
Campaign India Team

The real fun is in the stadium, says O&M's new ...

Just Published

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours
Awards
7 hours ago
Campaign India Team

Campaign India Digital Crest Awards 2025: BBDO, ...

BBDO won the coveted 'Agency of the Year', while Ariel won the 'Brand of the Year'

Prime Video ad-supported viewership grows by 58% to surpass 315 million in 12 months
Advertising
13 hours ago
Campaign India

Prime Video ad-supported viewership grows by 58% to ...

Amazon Prime Video has achieved an average monthly ad-supported reach of over 315 million viewers globally, the company announced on Tuesday evening on the sidelines of its UnBoxed event for Amazon Ads.

Truecaller rolls out ad measurement suite to quantify 'trust' and attention
Advertising
14 hours ago
Campaign India

Truecaller rolls out ad measurement suite to ...

Truecaller has launched a new advertising measurement suite dubbed ‘ROI of Trust’ aimed at helping brands assess the real-world impact of campaigns running on its platform.

Rebates back in spotlight: Ex-WPP CEO sues, alleges firing over kickback complaints
Advertising
14 hours ago
Emma Thumann

Rebates back in spotlight: Ex-WPP CEO sues, alleges ...

Richard Foster is suing the holdco for $100 million over claims that he was fired in retaliation for flagging a hidden rebate scheme within WPP’s media arm.