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Titan has come together with The India Today Group, with an aim to tap and celebrate the people who live Titan's 'Be More' philosophy. Both have jointly announced the 'Titan-India Today Be More Contest’ that looks at identifying people who may lead normal lives on one hand, but may be pursuing a completely different passion on the other. A print campaign, conceptualised by O&M, has also been rolled out to promote the contest.
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