Olive Telecommunication, an associate company of the Haier Group, has handed over the creative and media duties of its convergence brand, Olive Convergence, to Contract and Motivator, respectively.
The agencies bagged the account, estimated to be upwards of Rs 15-crore, following a multi-way pitch. The brief given to the agencies was to present a communication strategy for Olive’s recently launched embedded notebook, Olive Zipbook. “We aim to enter the otherwise crowded market with our Zipbook and use that as a wedge to further expand our footprint in India,” said Avijit Dutt, president marketing, Olive.
The company will roll out a series of its state-of-the-art technologies and devices in mid-December. The campaign will break on December 18.
“While it is not easy to plan differentiated communication for technical products, both Motivator and Contract were able to grab our DNA well and that really tipped the balance in their favour,” said Avijit Dutt, president marketing, Olive.
“We are looking forward towards working in this category especially with Olive. It fits well with Motivator’s positioning of growing with emerging corporates,” said Rajul Kulshreshtha, MD, Motivator.
"We are delighted to be partnering Olive Convergence in their journey. A range of absolutely innovative products and a sound marketing vision makes it a very attractive assignment. We are looking forward to doing great things together," said Surajit Roy, head, Contract Delhi.
The agencies bagged the account, estimated to be upwards of Rs 15-crore, following a multi-way pitch. The brief given to the agencies was to present a communication strategy for Olive’s recently launched embedded notebook, Olive Zipbook. “We aim to enter the otherwise crowded market with our Zipbook and use that as a wedge to further expand our footprint in India,” said Avijit Dutt, president marketing, Olive.
The company will roll out a series of its state-of-the-art technologies and devices in mid-December. The campaign will break on December 18.
“While it is not easy to plan differentiated communication for technical products, both Motivator and Contract were able to grab our DNA well and that really tipped the balance in their favour,” said Avijit Dutt, president marketing, Olive.
“We are looking forward towards working in this category especially with Olive. It fits well with Motivator’s positioning of growing with emerging corporates,” said Rajul Kulshreshtha, MD, Motivator.
"We are delighted to be partnering Olive Convergence in their journey. A range of absolutely innovative products and a sound marketing vision makes it a very attractive assignment. We are looking forward to doing great things together," said Surajit Roy, head, Contract Delhi.
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