Olive Crowns 2017: JWT bags four Golds; Dentsu One, RK Swamy and Scarecrow bag two each

Corporate Crusader awards shared by Triton and Mathrubhumi; Sideways Consulting and Interpublicity also bag Golds

Mar 16, 2017 04:28:00 AM | Article | Campaign India Team

Newspapers are often seen as the enemy of green business and stand accused of destroying trees for their daily dose of newsprint. However, at the Olive Crown Awards 2017, the only award for environment friendly communication, newspaper brands from across the country ruled the roost.
 
At the seventh edition of the Olive Crown Awards that were held in Mumbai on 15 March 2017, J Walter Thompson bagged four Golds and a Silver to end with a metal tally of five to make it the most awarded agency on the night.
 
The agency bagged the 'Green Brand' and 'Campaign of the Year' for its '#SpiritOfBengaluru' entry for The Hindu. The agency bagged two more Golds and a Silver for the same entry.
 
Dentsu One won two Golds for work done on Toshiba. RK Swamy BBDO also bagged two Golds, both for work done on HT Media. Scarecrow Communications also won two Golds for work done for Spykar. 
 
Triton Communications (for Eureka Forbes) and The Mathrubhumi Printing and Publishing Co shared the 'Corporate Crusader' of the year award. Dentsu Webchutney's work for Maruti Suzuki got it a 'Jury Mention' in this category. The agency bagged a Gold for work done on Airtel in the 'Digital' category.
 
Interpublicity (Greenpeace) and Sideways Consulting (Paani Foundation) also won Gold on the night.
 
Dia Mirza was awarded the 'Green Crusader of the Year' Mirzafor her contribution towards the welfare of the society by associating with NGOs, in addition to  her constant efforts towards the green initiative.
 
View the complete winners list here:
 
Category DescpWINNERSTitle of Entry/ CaptionAgency Advertiser
Press - Consumer Products Silver Spitter / Pisser FCB Interface JK Ansell
     
Press ServicesSilver Carousal & Fat ManFCB Interface Automotive Research Association of India (ARAI)
     
Press CorporateGold Save India's Forest Corridors (3)R K Swamy BBDO HT Media 
 Gold World Environment DayR K Swamy BBDO HT Media 
 Silver #SpiritofBengaluruJ Walter Thompson, IndiaThe Hindu
     
TVC / Cinema - Services Gold Dentsu One Pvt Ltd Toshiba 
     
TVC / Cinema - Corporate Gold  Dentsu One Pvt Ltd Toshiba 
 Gold #SpiritofBengaluruJ Walter Thompson, IndiaThe Hindu
     
DigitalGold Kabali - The No Wastege PostDentsu Webchutney Airtel
 Gold #SpiritofBengaluruJ Walter Thompson, IndiaThe Hindu
 Silver #DoYourShareHappy McGarryBowenOLA
 Silver No Po Po Honk Less , Spread PeaceDentsu Webchutney Maruti Suzuki India Ltd 
     
Events Silver Bappa Lakshya AsudyaUmbrella DesignUmbrella Design
 Silver "Raw Cycle"Rakyan Beverages Pvt Ltd In House 
     
Out of Home GoldHalf Bag ProjectScarecrow Communications Ltd SPYKAR
 GoldWatershed Management Models Sideways ConsultingPaani Foundation
 SilverRecharge with Fresh AirKinetic Advertising India Pvt Ltd Vodafone India Ltd 
 SilverWorld's First Rainwater Harvesting BillboardKinetic Advertising India Pvt Ltd Vodafone India Ltd 
     
Print Production Gold Half Bag ProjectScarecrow Communications Ltd SPYKAR
     
Press - Unreleased Gold Conserve Nature Interpublicity Pvt Ltd Greenpeace
 Silver Reduce Carbon footprint carpoolBates CHI & Partners, Mumbai  
     
Young Green Writer of the Year Silver Vessels don't make water precious FCB Interface Ministry of Water Resources
     
Young Green Art Director of the Year Silver Rivers & GhatsDDB Mudra GroupSintex Industries Ltd 
     
Green Brand of the Year Gold #SpiritofBengaluruJ Walter Thompson, IndiaThe Hindu
 SilverVodafone (Three Campaign)Kinetic Advertising India Pvt Ltd Vodafone India Ltd 
 SilverHalf Bag ProjectScarecrow Communications Ltd SPYKAR
     
Campaign of the Year Gold#SpiritofBengaluruJ Walter Thompson, IndiaThe Hindu
 Silver World's First Rainwater Harvesting BillboardKinetic Advertising India Pvt Ltd Vodafone India Ltd 
     
Corporate Social Crusader of the Year GoldJaldaan (The Gift of Water)Triton Communications Pvt Ltd Eureka Forbes Ltd 
 Gold Love Plastic, Student Parliament, Cradles for Turtle, Season Watch, Mathrubhumi -VKC Nanma, Mathrubhumi Arboretum, Student Empovernment for Environment  (SEED)The Mathrubhumi Printing & Publishing Co Ltd The Mathrubhumi Printing & Publishing Co Ltd 
 Jury Mention No Po Po Honk Less , Spread PeaceDentsu Webchutney Maruti Suzuki India Ltd 
     
IAA Olive Crown Green Crusader Award 2017 Dia Mirza