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Jul 22, 2010
OgilvyAction bags Coca-Cola's retail business
After a multi-agency pitch, Coca-Cola India has appointed OgilvyAction, the activation arm of Ogilvy India, for creating shopper marketing programs for the company’s brand portfolio. The agency will work across all key channels where Coca-Cola India operates in the country, to engage and convert shoppers into buyers at critical points of sale and drive consumption.
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