Campaign India Team
Nov 25, 2019

Ogilvy-Vivo resolve dispute over the Aamir Khan commercial

Ogilvy had dragged Vivo and its agency Dentsu to court after the smartphone company had made a commercial similar to what the agency had proposed

Screenshot from the Vivo commercial
Screenshot from the Vivo commercial
The leadership of Ogilvy and Vivo have reached an 'amicable agreement' and ended its dispute over the ad film featuring Aamir khan at a carnival with a young girl. 
 
Last month, Hon’ble Justice BP Colabawalla had called out Chinese mobile brand Vivo for airing a TV commercial through Dentsu Impact which was very similar to a proposal made by Ogilvy in a pitch last year.    
 
The court had found many similarities between the script proposed by Ogilvy which was first rejected by Vivo. Vivo were to deposit INR 1 crore or furnish a bank guarantee from ‘a reputed bank’, if it wanted to continue airing the ad on television. 

Kunal Jeswani, chief executive, Ogilvy India, said, "The leadership of both companies have reached an amicable agreement and the matter has been resolved." 
 
“We at vivo strive to grow together with our partners, the local community, consumers and shareholders. vivo has been built on strong ethical and contractual foundation and the vivo family takes immense pride in its values. We are happy to resolve the concerns with our partners-Ogilvy, and look forward to working with them in the future,” said a vivo spokesperson.
 

 

Source:
Campaign India

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