The shortlists have been announced for the Asian Marketing Effectiveness Awards 2011.
Ogilvy & Mather is the most mentioned Indian agency, with shortlists for its work on Cadbury (Best Integrated Marketing Campaign, Best Insights/Strategic Thinking), Vodafone 'BlackBerry Boys' (Most Effective Use of Advertising), Bajaj Auto 'Pulsar & Stunting' (Best Sustained Success), Dove 'Damage Expert' (Best Sustained Success), Project Swasthya Chetna (Most Effective Use Of Sponsorship And Event Marketing), and Breakthrough Trust (Best Insights / Strategic Thinking).
Among the Indian shortlisted entries, BBDO's work for Gillette 'Women Against Lazy Stubble' or WALS appears in the most categories - Best Integrated Marketing Campaign, Best Marketing Campaign For National Brand Development, Most Effective Use of Public Relations, Best Insights / Strategic Thinking, and Best Ideas.
Mindshare have 3 shortlisted entries for its work on Idea Cellular (Most Effective Use of Interactive Marketing, Most Effective Use of Eco/Green Marketing) and HUL (Best Brand Loyalty Marketing Campaign). DDB Mudra has 2 shortlists for Volkswagen in Most Effective Use of Advertising and Best Insights/Strategic Thinking.
RK Swamy has one shortlist for Siemens Ecovatives in Most Effective Use Of Eco/Green Marketing.
Dentsu Communications also has a shortlist for its work on Aircel in Most Effective Use of Eco/Green Marketing.
For the complete list of shortlists, click here