Arati Rao
Apr 25, 2011

Ogilvy & Mather most shortlisted agency from India at AME Awards 2011

W.A.L.S most shortlisted Indian entry

Ogilvy & Mather most shortlisted agency from India at AME Awards 2011

The shortlists have been announced for the Asian Marketing Effectiveness Awards 2011.

Ogilvy & Mather is the most mentioned Indian agency, with shortlists for its work on Cadbury (Best Integrated Marketing Campaign, Best Insights/Strategic Thinking), Vodafone 'BlackBerry Boys' (Most Effective Use of Advertising), Bajaj Auto 'Pulsar & Stunting' (Best Sustained Success), Dove 'Damage Expert' (Best Sustained Success), Project Swasthya Chetna (Most Effective Use Of Sponsorship And Event Marketing), and Breakthrough Trust (Best Insights / Strategic Thinking).

Among the Indian shortlisted entries, BBDO's work for Gillette 'Women Against Lazy Stubble' or WALS appears in the most categories - Best Integrated Marketing Campaign, Best Marketing Campaign For National Brand Development, Most Effective Use of Public Relations, Best Insights / Strategic Thinking, and Best Ideas.

Mindshare have 3 shortlisted entries for its work on Idea Cellular (Most Effective Use of Interactive Marketing, Most Effective Use of Eco/Green Marketing) and HUL (Best Brand Loyalty Marketing Campaign). DDB Mudra has 2 shortlists for Volkswagen in Most Effective Use of Advertising and Best Insights/Strategic Thinking.

RK Swamy has one shortlist for Siemens Ecovatives in Most Effective Use Of Eco/Green Marketing.

Dentsu Communications also has a shortlist for its work on Aircel in Most Effective Use of Eco/Green Marketing.

For the complete list of shortlists, click here

Campaign India

Related Articles

Just Published

19 minutes ago

Republic Media Network accuses Times Now of ...

The network says that the latter concealed the use of landing pages through a 14-point statement

9 hours ago

Vishnu Mohan to depart Havas Group

A reorganisation will see management of the region shifting to Alberto Canteli, currently CEO of Middle East and Eastern Europe, except for India, which will continue under Rana Barua

9 hours ago

Tata Coffee Grand brews the Shik-Shik-Shik way

Watch the film conceptualised by Lowe Lintas

9 hours ago

Times Network could take action against BARC after ...

The network is also intending to initiate legal proceedings against the individual perpetrators