Rory Sutherland, vice chairman, Ogilvy Group UK, London, will present "Exploring the long lost science our industry desperately needs – praxeology and behavioural economics for Media" at the Asian Marketing Effectiveness (AME) 2011 to be held in May.
A press note says, "Most of the focus of the advertising and marketing discipline over the last few decades has been defensive. It is about accountability and self-justification. Rory believes that, with a new approach to generating human insight, based on a fusion of economics and psychology, agencies and their clients can stop apologising and regain their place in the boardroom."
For more details or to register to attend the annual Asian Marketing Effectiveness Festival, visit www.ame.asia