Campaign India Team
Mar 22, 2011

Rory Sutherland to speak at AME 2011

The Asian Marketing Effectiveness Festival, a joint venture between Haymarket and the International Advertising Festival, will take place from May 12-13 at the Pudong Shangri-La hotel in Shanghai, China

Rory Sutherland to speak at AME 2011

Rory Sutherland, vice chairman, Ogilvy Group UK, London, will present "Exploring the long lost science our industry desperately needs – praxeology and behavioural economics for Media" at the Asian Marketing Effectiveness (AME) 2011 to be held in May.

A press note says, "Most of the focus of the advertising and marketing discipline over the last few decades has been defensive. It is about accountability and self-justification. Rory believes that, with a new approach to generating human insight, based on a fusion of economics and psychology, agencies and their clients can stop apologising and regain their place in the boardroom."

For more details or to register to attend the annual Asian Marketing Effectiveness Festival, visit www.ame.asia

Source:
Campaign India

Related Articles

Just Published

3 hours ago

Influence, interrupted: How India’s creator economy ...

From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth engine.

20 hours ago

Adgcraft’s new AI vertical bets on India’s ...

As India doubles down on AI, Adgcraft positions itself to shape the narrative for the country’s tech-first future.

21 hours ago

Good Morning Films wins big at CIFCA 2025

Campaign India’s Film Crest Awards spotlight standout work in ad and corporate films, judged for craft, execution, and storytelling.

1 day ago

Where are India’s women at the global table?

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global stages like Cannes and Davos. Networks, not just skills, are the missing link.