Ogilvy India has brought its digital consulting arm, OgilvyRED to India.
The agency pitches itself as one that brings together senior strategic specialists to consult on digital transformation for brands. It offers five specialist offerings – Digital Transformation Consulting, Data & Marketing Analytics Consulting, Marketing Technology Consulting, Innovation Consulting and eCommerce Consulting.
The team currently consists of five members and is based in Mumbai. Sonia Khurana, SVP, and head of customer engagement, OgilvyRED heads the arm. Khurana was with OgilvyOne prior. Debarghya Das is principal consultant - marketing transformation and Rohan Jaiswal is senior consultant, data strategy and analytics.
She said, "There couldn’t have been a more opportune time to introduce OgilvyRED Consulting in India. India is one of the largest and fastest growing consumer markets in the world. Rapid adoption of digital by consumers is continuously changing the way they behave and what they expect. The big challenge for companies is how to grow brand and business value through relevant, connected and innovative consumer experiences. Our world-leading customer insights, combined with marketing transformation expertise, helps us frame problems through the eyes of the customer, identify customer-led solutions and create new business models for growth. I am really excited about the possibilities."
Kunal Jeswani, CEO, Ogilvy India, said, "Now, more than ever, brands need to take a transformative approach to connect with consumers. There are many challenges that our clients face today that cannot be solved by a traditional agency approach. Ogilvy has a long-standing history of helping clients stay ahead of the curve when it comes to all things digital. Now, with OgilvyRED, we have the unique ability to investigate every aspect of consumer experience and influence it deeply. The world of ‘consulting’ has always been about strategy devoid of any accountability for execution. The difference with OgilvyRED is that it is digital transformation consulting that is deeply tied in with Ogilvy’s ability to execute with creativity, impact and speed."
OgilvyRED Consulting has offices in North America, Europe, Latin America and Asia Pacific.