Campaign India Team
Dec 20, 2017

Ogilvy brings digital consultancy OgilvyRED to India

Five member team headed by Sonia Khurana

From left: Jaiswal, Das, Khurana and Jeswani
From left: Jaiswal, Das, Khurana and Jeswani
Ogilvy India has brought its digital consulting arm, OgilvyRED to India.
 
The agency pitches itself as one that brings together senior strategic specialists to consult on digital transformation for brands. It offers five specialist offerings – Digital Transformation Consulting, Data & Marketing Analytics Consulting, Marketing Technology Consulting, Innovation Consulting and eCommerce Consulting.
 
The team currently consists of five members and is based in Mumbai. Sonia Khurana, SVP, and head of customer engagement, OgilvyRED heads the arm. Khurana was with OgilvyOne prior. Debarghya Das is principal consultant - marketing transformation and Rohan Jaiswal is senior consultant, data strategy and analytics. 
 
She said, "There couldn’t have been a more opportune time to introduce OgilvyRED Consulting in India. India is one of the largest and fastest growing consumer markets in the world. Rapid adoption of digital by consumers is continuously changing the way they behave and what they expect. The big challenge for companies is how to grow brand and business value through relevant, connected and innovative consumer experiences. Our world-leading customer insights, combined with marketing transformation expertise, helps us frame problems through the eyes of the customer, identify customer-led solutions and create new business models for growth. I am really excited about the possibilities."
 
Kunal Jeswani, CEO, Ogilvy India, said, "Now, more than ever, brands need to take a transformative approach to connect with consumers. There are many challenges that our clients face today that cannot be solved by a traditional agency approach. Ogilvy has a long-standing history of helping clients stay ahead of the curve when it comes to all things digital. Now, with OgilvyRED, we have the unique ability to investigate every aspect of consumer experience and influence it deeply. The world of ‘consulting’ has always been about strategy devoid of any accountability for execution. The difference with OgilvyRED is that it is digital transformation consulting that is deeply tied in with Ogilvy’s ability to execute with creativity, impact and speed."
 
OgilvyRED Consulting has offices in North America, Europe, Latin America and Asia Pacific. 
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

2 days ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

2 days ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

2 days ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.