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If you’re here, you’ve obviously discovered that campaignindia.in is now live.We would like you, the reader, to help us make this site one that is relevant, informative and engaging. This can happen only with your continuous, constructive feedback. Campaign India's team consists of Anant Rangaswami, editor; Bindu Nair Maitra, deputy editor of campaignindia.in; Gunjan Prasad, Delhi bureau chief and Payal Khandelwal, correspondent, Mumbai.
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The food delivery platform trades its signature wit for a tired hero montage, borrowing from Nike and Apple with little freshness.
However, profitability took a hit, weighed down by acquisition and restructuring costs linked with Omnicom’s IPG merger and sweeping efficiency cuts across media and production units.
Baiju Shah replaces founder Ajaz Ahmed, who left in October 2024.
In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual rewards to build loyalty, data, and deeper connections.