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If you’re here, you’ve obviously discovered that campaignindia.in is now live.We would like you, the reader, to help us make this site one that is relevant, informative and engaging. This can happen only with your continuous, constructive feedback. Campaign India's team consists of Anant Rangaswami, editor; Bindu Nair Maitra, deputy editor of campaignindia.in; Gunjan Prasad, Delhi bureau chief and Payal Khandelwal, correspondent, Mumbai.
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IPO-bound Lenskart has launched a new brand christened ‘B by Lenskart Smartglasses’
Gaming company Nazara Technologies has launched a refreshed new brand identity.
A global paper from Havas Red shows how audiences are tuning out brand experiences that feel overly familiar or formulaic and what works instead.
In an AI-driven industry, FCB's Dheeraj Sinha sees vulnerability in middle-layer jobs, but says the real dividing line is not between juniors and seniors, but between those who evolve and those who don’t.