Campaign India Team
Jan 07, 2009

Now, e-advice from What Car? India

If you know exactly how much money you can afford for a car, then www.whatcarindia.com can  lead to you all the possible alternatives within your budget, in your city.  What Car? India magazine, sister title to Autocar India, has recently launched a dotcom version of the successful print product to cater to all the needs of car buyers.

Now, e-advice from What Car? India

If you know exactly how much money you can afford for a car, then www.whatcarindia.com can  lead to you all the possible alternatives within your budget, in your city.  What Car? India magazine, sister title to Autocar India, has recently launched a dotcom version of the successful print product to cater to all the needs of car buyers.

Explaining the objective behind the website, Shapur Kotwal, deputy editor, What Car? India and Autocar India, says, "Our primary objective is to inform car buyers about what cars are available in the market within their budget.  This budget search is the USP of the site and helps define the range of cars the customer is looking at. These cars are then ranked in order of ability by the editorial team so that the process of buying is made simple. Once the user has shortlisted the cars, he can read detailed reviews of the cars, which are written in language that is free from any technical jargon." 

Kotwal adds that one can add options and have the prices of the models updated automatically, get prices in five Indian metros, compare upto three models and check if there are any deals or discounts available. 

What Car? India is published by the Haymarket Group, which also publishes Campaign India.

Source:
Campaign India

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