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No wins in top-tier categories on final day, but India’s tally climbs to 31 Lions—marking a modest creative momentum shift.
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Over 100 companies contributed to these latest guidelines, including L’Oréal, LVMH and all six major holding companies.
At Cannes Lions 2025, the Droga5 founder unpacked his creative playbook—from sparking industry format shifts to partnering with consulting giants—all in pursuit of impact over applause.
From launching Vermeer at Cannes to revamping operations with Converged.AI, it is wagering €400 million that AI can future-proof creativity.
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