Media In-Depth
Judy Franko
Jul 11, 2013

New Gen Media looks to redefine Tamil GEC space with general ‘engagement’ channel

After Tamil news channel Puthiya Thalaimurai, the SRM Group-backed The New Generation Media Corp is gearing up to launch GEC ‘Puthu Yugam’. Q&A with CEO Shyam Kumar on the positioning, marketing plan - and competition.

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