New Business League: October 2022 update

New leaders emerge on both the creative and media lists

Jan 04, 2023 09:08:00 AM | Article | Campaign India Team Share - Share to Facebook

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank this monthRank last monthAgencyRecent winsEstimated YTD win revenue (crore)Recent lossesEstimated Overall YTD revenue (crore)No. of wins
14L&K Saatchi & SaatchiAkasa Air, Goodricke Group, AJIO141.7 141.747
21Havas WorldwideBain and Company project, Bosch project, Confluent project83.8 83.839
35Leo BurnettPepsiCo brands71.6 71.636
43DDB Mudra GroupPearl Academy, AVT Tea, Infosys62.2 62.255
52Wunderman ThompsonHSBC, Capwell Project, Unilever - Novology Project63.6 61.5105
66WondrlabCampus Activewear Project, Riverine Body Care Project, Deutsche Cars (BMW) Project36.6 36.6156
710LS DigitalCanon, Kotak Cherry, Kotak GI30.2 30.227
87OgilvyUnibic Foods India, Aditya Birla Group, Bio Veda Farmacy26.5 26.419
916DigitasEmbassy Group, OKAYA Power Group22.1 22.119
109The WombRupeek, Epigamia, Jolies, Piramal, Scaler21.5 21.518
118DentsuMakeMyTrip digital, Britannia27Ajio20.546
1212McCann WorldgroupMinistry of External Affairs, Money View17.2 17.226
1311VMLY&RBudweiser Project, Kwality Walls14.8 11.837
1413CentrickEFL Global, LuvLap, Kirloskar Vasundhara10.1 10.15
1514Kinnectvivo, Amazon News | Priya Grahak, Pernod Ricard | Royal Stag, Asian Paints | TruCare9.7 9.722
1615BBHRoposo9.2 9.26
1717BBDORed Bull, Mars pet care project , Brown Foreman, Zinka Logistics Solutions7.5 7.511
1818OrchardICICI Bank, Cleartrip7.5 7.511
1918FoxyMoron, Rabbit HoleKingfisher6.7 6.71
20 Arc 6.7 6.75
        
     2022 (Jan-Oct)528.7627
     2021 (Jan-Oct)448.3466
     YoY Comparison17.90%34.50%
 
MEDIA AGENCY LEAGUE
 
Rank this monthRank last monthAgencyRecent winsEstimated YTD win revenue (crore)Recent lossesEstimated Overall YTD revenue (crore)No. of wins
13MindshareGrofers, DS Group, National Stock Exchange53.1 53.139
21Havas MediaApollo Healthco, Aegon Life, Savex Technologies - Fire Bolt46.7 46.724
36ZenithHomelane, Pep Technologies43.6 43.612
42PerformicsBloomberg, Cue Learn37.1 37.142
513StarcomAbbott Laboratories Project34 3411
610LS DigitalBorn High Digital, Cleartrip26.5 26.587
74WavemakerMondelez, Wipro Home Appliances, Danone, VIP, PhysicsWallah44.9Jagat Pharma18.514
85CaratAuto Client18.3 18.36
97dentsu XTata 1MG Technologies, Bosch, Dabur India17.2 17.29
108iProspectIT client16.8 16.810
119MediaComDuracell Digital, FunNFood, Lendingkart, Dhan.co16.3 16.311
1212PHDAcko Life Insurance8.6 8.61
1314InitiativeNexon Paints, R K Marbles, ITC, BIC Cello India8.4 8.44
1415OMD MudraMaxSab TV offline2.4 2.42
1518m/SIXHDFC, Increff, Jagat Pharma4.4 1.310
1617Media KinnectHouse of Masaba, PriyaGold | Hunk Chocolates, Jio BP, Phablecare, Turtlemint, Geojit Financial, Bajaj Consumer0.8 0.89
1716DentsuTata 1mg1.7Cue Learn-0.81
1820EssenceBombay Shaving Company, Plum, Rebel Foods0.7Homelane-1.63
        
        
        
     2022 (Jan-Oct)282221
     2021 (Jan-Oct)197.2120
     YoY Comparison:43.00%84.20%