Campaign India Team
Jun 07, 2022

New Business League: April 2022 update

Which agencies are leading the creative and media list?

New Business League: April 2022 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 1 Havas Worldwide LT Foods Project, Schneider Electric India Project, Usha International 50.3   50.3 17
3 2 DDB Mudra Group Punjab National Bank, Parle Platina Project, Exxon Mobil Project 29.8   29.8 22
3 6 Wunderman Thompson Kisna Jewellers (Hari Krishna Exports), Barbeque Nation, Kyndryl Project 25.1   25.1 39
4 2 Ogilvy Tata Digital, Polycab, ITC Classmate 22   22 16
5 4 Wondrlab Outleap Technologies, Phonepe Project, Grohe India - Lixil Project 18.8   18.8 72
6 5 Dentsu Auto Client 14.2   14.2 30
7 7 VMLY&R One For Music Project, Sports For All, Tata Cliq Project 10.4   10.4 19
8 8 The Womb Matter, TrueCaller, Livlively 5.5   5.5 5
9 9 Logicserve Digital Dunzo, Cultfit, Orchids 4.6   4.6 11
10 10 M&C Saatchi Group Canva Project, Shareit Global Project, Coin DCX Project, Fi Money Project 4.3   4.3 4
11 11 Kinnect R K Marbles, Tata Capital, Moneyfy, BMW, MX Player, Mahindra Electric Project 3.9   3.9 9
12 12 BBDO India P&G - Shiksha Project 3.7   3.7 2
13 13 MullenLowe GroupLintas Group ITC Foods, Zebpay, Ferns N PetalsProject 3.5   3.5 4
14 14 McCann WorldGroup Aditya Birla Mutual Fund, Emmar, OYO Project 3.3   3.3 8
               
               
          2022 (Jan-Apr) 195.5 258
          2021 (Jan-Apr) 189.8 227
          YoY Comparison: 3% 13.70%
 
MEDIA AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 1 Mindshare Dmart, Earthmade Organix,Provee 30.1   30.1 14
2 2 Havas Media UTI Mutual Funds, Firefox Bikes, Slurrp Farm 23.9   23.9 10
3 3 MediaCom FunNFood, Lendingkart,Dhan.co 15.4   15.4 10
4 4 Carat Auto client 11.5   11.5 1
5 5 iProspect IT Client 11.3   11.3 5
6 6 PHD Acko Life Insurance 8.6   8.6 1
7 7 dentsu X WayCool Foods & Products, Bosch Project 1.2   1.2 2
8 8 OMD MudraMax Sab TV offline 0.7   0.7 1
9 9 Media Konnect Phablecare, Turtlemint, Geojit Financial, Bajaj Consumer 0.5   0.5 4
10 10 Lodestar UM          
11 11 Wavemaker Paytm, Sharekhan(Digital/Content) Project,UNICEF (Offline) Project 6 Acko Life Insurance -2.3 5
12 12 m/Six   0   -3.1 0
               
          2022 (Jan-Apr) 97.7 53
          2021 (Jan-Apr) 66.5 39
          YoY Comparison: 46.90% 35.90%
 
Source:
Campaign India