New Business League: April 2022 update

Which agencies are leading the creative and media list?

Jun 07, 2022 02:13:00 AM | Article | Campaign India Team Share - Share to Facebook

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank this monthRank last monthAgencyRecent winsEstimated YTD win revenue (crore)Recent lossesEstimated Overall YTD revenue (crore)No. of wins
11Havas WorldwideLT Foods Project, Schneider Electric India Project, Usha International50.3 50.317
32DDB Mudra GroupPunjab National Bank, Parle Platina Project, Exxon Mobil Project29.8 29.822
36Wunderman ThompsonKisna Jewellers (Hari Krishna Exports), Barbeque Nation, Kyndryl Project25.1 25.139
42OgilvyTata Digital, Polycab, ITC Classmate22 2216
54WondrlabOutleap Technologies, Phonepe Project, Grohe India - Lixil Project18.8 18.872
65DentsuAuto Client14.2 14.230
77VMLY&ROne For Music Project, Sports For All, Tata Cliq Project10.4 10.419
88The WombMatter, TrueCaller, Livlively5.5 5.55
99Logicserve DigitalDunzo, Cultfit, Orchids4.6 4.611
1010M&C Saatchi GroupCanva Project, Shareit Global Project, Coin DCX Project, Fi Money Project4.3 4.34
1111KinnectR K Marbles, Tata Capital, Moneyfy, BMW, MX Player, Mahindra Electric Project3.9 3.99
1212BBDO IndiaP&G - Shiksha Project3.7 3.72
1313MullenLowe GroupLintas GroupITC Foods, Zebpay, Ferns N PetalsProject3.5 3.54
1414McCann WorldGroupAditya Birla Mutual Fund, Emmar, OYO Project3.3 3.38
        
        
     2022 (Jan-Apr)195.5258
     2021 (Jan-Apr)189.8227
     YoY Comparison:3%13.70%
 
MEDIA AGENCY LEAGUE
 
Rank this monthRank last monthAgencyRecent winsEstimated YTD win revenue (crore)Recent lossesEstimated Overall YTD revenue (crore)No. of wins
11MindshareDmart, Earthmade Organix,Provee30.1 30.114
22Havas MediaUTI Mutual Funds, Firefox Bikes, Slurrp Farm23.9 23.910
33MediaComFunNFood, Lendingkart,Dhan.co15.4 15.410
44CaratAuto client11.5 11.51
55iProspectIT Client11.3 11.35
66PHDAcko Life Insurance8.6 8.61
77dentsu XWayCool Foods & Products, Bosch Project1.2 1.22
88OMD MudraMaxSab TV offline0.7 0.71
99Media KonnectPhablecare, Turtlemint, Geojit Financial, Bajaj Consumer0.5 0.54
1010Lodestar UM     
1111WavemakerPaytm, Sharekhan(Digital/Content) Project,UNICEF (Offline) Project6Acko Life Insurance-2.35
1212m/Six 0 -3.10
        
     2022 (Jan-Apr)97.753
     2021 (Jan-Apr)66.539
     YoY Comparison:46.90%35.90%