Digital agency Rage Communications has appointed Neville Medhora as head of its India business. Medhora was head of Rediffusion Y&R's Mumbai office prior to this.
Karthik Kumar, director, Rage Communications, said, “Neville’s joining Rage will add significant depth to Rage’s overall offerings in India and bring fresh thinking in the way digital will contribute to its clients building strong and sustainable engagements with their consumers.”
Medhora said, “Indian marketing is on the cusp of change with respect to digital. Marketers are beginning to realise that digital can no longer be an esoteric activity on the margins, but has to be a key ingredient in the marketing playbook of any serious activity. As they realise this, they also discover that digital is not just ‘shoot-and-scoot’ advertising, but a completely new form of engaging with consumers that requires developing deep roots and sustaining it for meaningful impact. Rage in its 20 years of existence has the necessary depth of both, the functional expertise and the technology skills to aid marketers traverse these new challenges, making it a natural choice for me!”
In a career spanning 20 years, he has also worked with Equus, Saatchi & Saatchi, TBWA and JWT.