Neo HBM has announced the appointment of actor Saif Ali Khan as its brand ambassador.
With this association, the actor's mandate is to promote HBM Gold cement and Steel in India. Khan will appear in multimedia campaigns for the brand and raise awareness through direct consumer outreach.
Vishal Kanodia, founder and managing director, Neo HBM, said, “We are delighted to introduce Saif Ali Khan as brand ambassador for Neo HBM. We have signed Khan as a brand ambassador for HBM gold cement and steel. Our products have carved a niche for customer focus, quality, and consistency. Khan’s consistent performance, commitment, and continued desire to scale new heights and standards personifies our brand. Saif Ali Khan will play a key role in familiarising our brand and value proposition to consumers. Our association with him will strengthen our brand image that offers the most reliable and innovative cement and steel products with best-in-class quality and strength.”