Campaign India Team
Jan 30, 2023

Neha Dhupia to endorse UpScalio's Hestia and Homepuff

Features in a film for each of the products

Neha Dhupia
Neha Dhupia
UpScalio has announced the appointment of Neha Dhupia as brand ambassador for Hestia and Homepuff. 
 
The actor features in the home and kitchen brand's digital campaign which consists of a film each. 

Nitin Agarwal, co-founder and CGO, UpScalio, said, “Neha Dhupia is a bold voice in the health and nutrition community, and aligns perfectly with our vision for Hestia and Homepuff. These brands have achieved immense growth over the past year and we'd like to reach an ever larger audience with our health-first products. With the new year starting, this was the perfect time to expand customer reach and awareness around their product portfolio and their health benefits. We can’t wait to see how customers respond.”
 

Dinesh Vardhan, founder, Homepuff, said, “Homepuff has grown at an incredible rate in the last year, and its new products have garnered great ratings and reviews on online marketplaces. Associating with a personality like Neha Dhupia will boost the brand’s reach and unlock multiple customer segments. We’re expecting the brand to reach even greater heights from here.”
 
 
Source:
Campaign India

Related Articles

Just Published

4 hours ago

NDTV Indian of the Year 2025 to bring together ...

NDTV Indian of the Year has been running for over two decades now, and it's maintained something most awards lose over time: credibility.

5 hours ago

India’s digital ecosystem needs an overhaul

The recently notified Digital Personal Data Protection (DPDP) Rules could result in a more robust, transparent, trust-led ecosystem.

6 hours ago

When Don met John

John Wren now reigns at the helm of the world’s largest advertising holdco. What if the last king of Madison Avenue made a bid for one of the best creative minds? Rahul daCunha imagines a conversation between the two

7 hours ago

Magnum Ice Cream Company confirms £332m global ...

Move will support brand's integration of 'advanced AI' in its marketing.