The RK Swamy Hansa Group has announced the elevation of Neeraj Pratap Sangani as chief operating officer.
Sangani had joined the agency in 2017 and was most recently chief business officer.
S Swaminathan, co-founder and CEO, Hansa Cequity, said, “Neeraj is a big believer of the Hansa Cequity vision and has been working relentlessly to drive thought leadership, client-centricity culture, execution focus and process excellence. He has more than 25 years’ experience in business and marketing consulting, brand building, strategic marketing, and digital marketing. He has strong domain knowledge of customer experience management, having developed and executed data-driven marketing programs, data integration projects including customer life cycle management, customer segmentation and customer engagement programs for clients across different verticals.”
Shekar Swamy, group CEO, R K Swamy Hansa, said, “Neeraj moved to Hansa Cequity three years ago from R K Swamy BBDO. We have seen him grow in professional capability for 20 years. He is well placed to execute the group vision of the emerging convergence of technology, analytics, digital and marketing services for brands and companies. With his energy and focus, Hansa Customer Equity will continue to serve clients well.”
Sangani added, “With strong investments in analytics, technology and marketing consulting teams, Hansa Customer Equity is a leader and innovator in the data-driven marketing space. The company has deep partnerships with leading technology companies to assist clients on their technology and digital transformation plans. As a part of the RK Swamy Hansa group that has built depth across varied disciplines, we are uniquely placed to provide clients with a multi-discipline approach with focus on results.”