NDTV Good Times has appointed Grasshoppers India to handle its creative duties. The account was won following a multi-agency pitch, informed an official statement.
Arati Singh, channel head, NDTV Good Times, said, “The work pitched was fresh, fun and unconventional. It was vibrant and young reflecting exactly what the channel is. The communication, as it was supposed to be, was crisp keeping in mind that it is the young, ambitious and daring Indian youth that it is targeted towards.”
Arjun Banerjee, director, Grasshoppers, said, “Working for a TV channel brand, a first for us, will be exciting because the dynamic nature of the TV industry requires the agency to be extremely innovative for the campaign to stand out from the clutter and interest the target audience. Since NDTV Good Times is known for its impulsive, interactive and action-oriented content and programming, there is a lot of scope for us to create edgy and call-to-action creatives which will appeal to the targeted youth and encourage them to embrace the channel’s ideology of ‘#LiveYoung #LiveIndian’.”
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The report also suggested that HD channel viewership increased by 15% in the last two years