Campaign India Team
Apr 25, 2012

NDTV and Wisden India announce tie-up

Among other initiatives NDTV will work with Wisden India to create the Indian edition of the Wisden Cricket Awards

NDTV and Wisden India announce tie-up

NDTV and Wisden India have announced a partnership across all platforms including TV, web and mobile and on-ground events. This tie-up will give cricket lovers access to content from Wisden on NDTV.

The partnership will be cross platform and will create and promote long-term assets through television programming, on ground activities and digital properties. These properties will include a co-branded cricket app, which will host both stats and content. NDTV will also work with Wisden India to create the Indian edition of the Wisden Cricket Awards.

Anand S. Krishnan, executive chairman, FidelisWorld and chairman, Wisden India said, “ We are indeed ecstatic, and look forward to this association with NDTV. FidelisWorld and Wisden India believe in the best, and we could not have gotten a better partner. This alliance between two great brands will result in the kind of exciting products that, until today, cricket fans could only imagine.  

Vikram Chandra, group chief executive officer, NDTV, said “At NDTV we are always looking to push the envelope with regards to premium and credible content. This partnership with Wisden India will allow us to give our viewers innovative products, credible statistics and a complete picture of Indian and world cricket like never before. We look forward to joint events, launches and other digital initiatives as a part of this partnership."

Source:
Campaign India

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