Campaign India Team
Apr 25, 2012

NDTV and Wisden India announce tie-up

Among other initiatives NDTV will work with Wisden India to create the Indian edition of the Wisden Cricket Awards

NDTV and Wisden India announce tie-up

NDTV and Wisden India have announced a partnership across all platforms including TV, web and mobile and on-ground events. This tie-up will give cricket lovers access to content from Wisden on NDTV.

The partnership will be cross platform and will create and promote long-term assets through television programming, on ground activities and digital properties. These properties will include a co-branded cricket app, which will host both stats and content. NDTV will also work with Wisden India to create the Indian edition of the Wisden Cricket Awards.

Anand S. Krishnan, executive chairman, FidelisWorld and chairman, Wisden India said, “ We are indeed ecstatic, and look forward to this association with NDTV. FidelisWorld and Wisden India believe in the best, and we could not have gotten a better partner. This alliance between two great brands will result in the kind of exciting products that, until today, cricket fans could only imagine.  

Vikram Chandra, group chief executive officer, NDTV, said “At NDTV we are always looking to push the envelope with regards to premium and credible content. This partnership with Wisden India will allow us to give our viewers innovative products, credible statistics and a complete picture of Indian and world cricket like never before. We look forward to joint events, launches and other digital initiatives as a part of this partnership."

Campaign India

Related Articles

Just Published

6 hours ago

Mediabrands and Vice Media Group ink global ...

Deal will bring global production content capabilities and original entertainment properties to Mediabrands' six-month-old content studio

9 hours ago

The Q India elevates Krishna Menon to chief ...

Was chief revenue officer at the company

9 hours ago

iPhone users overwhelmingly reject app tracking, ...

The long-term consequences of Apple’s privacy shift will be complex, experts say

9 hours ago

Hyundai claims to be the rare one to care

Watch the films conceptualised by Innocean Worldwide here