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The scariest questions of all usually hit you when your foggy brain is still kicking in for the day. ‘Any morning meeting?’ On Saturday morning, when it registers that I don’t owe WPP a timesheet for the next 48 hours, I intend to promptly go back to sleep. That should take care of the morning. In the afternoon, my puppy has a play date. So I intend to spend a glorious afternoon watching two fur balls bouncing off the walls. After which, I shall finally go see Three Idiots.
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As consumers grow wary of polished ads and sponsored content, many are seeking out platforms where real users share unfiltered opinions. Knowledge-based communities and Q&A forums have quietly become part of the purchase journey, places where people look for honest takes before committing to a buy. A survey of Indian Quora users from August 2025 shows the platform is becoming a go-to resource for product research and buying decisions.
Research from Pulp Strategy warns that CMOs who disregard GEO risk relinquishing control of their brand narrative to algorithms indifferent to long-term strategy.
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The company responded quickly and repeatedly on its digital owned media properties and on social media. Will it be enough to quell discontent over the scale of the outage?