
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
The scariest questions of all usually hit you when your foggy brain is still kicking in for the day. ‘Any morning meeting?’ On Saturday morning, when it registers that I don’t owe WPP a timesheet for the next 48 hours, I intend to promptly go back to sleep. That should take care of the morning. In the afternoon, my puppy has a play date. So I intend to spend a glorious afternoon watching two fur balls bouncing off the walls. After which, I shall finally go see Three Idiots.
Contact Customer Support at
[email protected]
or call+91 22 69489600
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Rising content expectations, platform volatility, and technological disruption are reshaping the fundamentals of campaign planning.
For India’s brands, retailers, and households, the reworked GST 2.0 is more than a tax reform—it is the spark for a new cycle of domestic consumption.
It has signed on advertisers like Swiggy, Astrotalk and Tata Neu, experimenting with campaign formats to target younger, mobile-first fans and seasoned cricket audiences.
From HUL’s virtual try-ons to Zepto’s AI personas, brands and agencies face new roles as machines reshape leadership and trust.