Raahil Chopra
Jun 01, 2012

My favourite Cannes Grand Prix: Rahul Mathew

Mathew picks TBWA\Whybin's 'Bonded by blood' campaign for Adidas from 2007

My favourite Cannes Grand Prix: Rahul Mathew

The 59th edition of the Cannes Lions International Festival of Creativity is just about two weeks away now. Leading up to the event, Campaign India asks Indian adlanders to pick their favourites, from among all Grand Prix winners at Cannes.

Rahul Mathew, executive creative director, McCann Erickson, picks a Grand Prix from the 2007 edition of the Cannes festival as his favourite. His vote goes to TBWA\Whybin Auckland's, 'Bonded by blood' campaign, for Adidas. The campaign featured 40 members of the All Blacks (New Zealand rugby team), and mixed their blood with the ink used to print a limited run of 8,000 posters.

Here's the reason for his pick:

rahul mathew "I am a complete sports buff. The kind who gets goosebumps at the end of any sports movie. Go through emotional turmoils when my team wins or loses. I have a MY team for practically every sport, and have gotten into brawls for them. I can safely call myself a true ardent fan. And no campaign has ever spoken to the sports fan like the Adidas 'Bonded by blood' campaign. A 2007 Grand Prix. The case gave me goosebumps. And made me an All Blacks fan for life, even though I don't really follow the game."

Advertiser: NZRU / adidas
Product: Rugby Shirt
Entrant company: TBWA\Whybin, Auckland
Country: New Zealand
Year: 2007
Media: Promo Lions
Award: Grand Prix
Executive creative director: Andy Blood
Art director: Guy Roberts
Copywriter: Andy Blood
Account director: Mark Cochrane
Account manager: Jono Twyman
Photographer: Ross Brown (Ross Brown Photography)
Retouching: Andy Salisbury (Cake)
Typography: Hayden Doughty (Cake)

Campaign India

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