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Iyer picks Microsoft Bing's 'Decode Jay-Z with Bing' campaign that won Outdoor Grand Prix in 2011 as his favourite
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.