Shephali Bhatt
Jun 13, 2012

My favourite Cannes Grand Prix: Arun Iyer

Iyer picks Microsoft Bing's 'Decode Jay-Z with Bing' campaign that won Outdoor Grand Prix in 2011 as his favourite

My favourite Cannes Grand Prix: Arun Iyer

This is indeed the last lap of the countdown to the 59th Cannes International Festival of Creativity. In three days from now, creatives from across the globe would flock at the French Riviera to celebrate the next set of Grand Prix. Meanwhile, Campaign India continues to bring to you Indian mavens' favourite Cannes Grand Prix-winning entries.

Arun Iyer, national creative director, Lowe Lintas, puts Microsoft Bing's 'Decode Jay-Z with Bing' at the top of his list of favourite Grand Prix at Cannes. Watch the video of the Outdoor Grand Prix winning case study here:

 

  

Iyer explained his choice: "The audacity to do such a campaign for a search engine, the sheer scale of the idea, the detailing and the execution of it all, is absolutely unimaginable. But Droga 5 pulled it off unbelievably well. By dint of their lateral thinking, they were able to put up the pages of Jay-Z's autobiography in the real world, establish a connect with people, and how. The thought of doing this for a search engine in itself is exceptionally brilliant." 

 

Credits (See full credits here)

Client: Microsoft Bing
Agency: Droga 5
Creative chairman: David Droga
Creative director: Neil Heymann
Copywriters: Adam Noel/Spencer Lavellee
Art director: Jon Kubik
Designer: Jon Donaghy
Director of photography: Paul McGeiver
Head of integrated production: Sally-Ann Dale
Executive OOH producer: Cliff Lewis
OOH producer: Mea Cole Tefka
Head of print services: Rob Lugo
Studio artist: Chris Thomas
Director of digital strategy: Hashem Bajwa

Source:
Campaign India