Footwear and accessories brand Ruosh has announced the appointment of Mullen Lintas as its creative agency following a multi-agency pitch. The agency's Bengaluru office will handle the account.
Mridumesh Kumar Rai, president, Sara Futura Group, said, "We have a challenger mind-set and in Mullen we’ve found an ideal partner to drive efficiency in marketing investment”.
Kishore Subramanian, executive director, Mullen Lintas, said, “Ruosh has created a differentiated imagery among consumers through both, exquisitely crafted products as well as its unique tone of voice. We are excited to partner with Ruosh and to generate an unfair share of attention for the brand.”