Mullen Lintas to handle KKR's creative

No multi-agency pitch involved

Mar 28, 2022 06:13:00 AM | Article | Campaign India Team

Kolkata Knight Riders has appointed Mullen Lintas to handle its creative mandate for the IPL this year. 
 
Along with the brand film, the agency will also be delivering on-ground and digital activations, and internal branding and team manifesto.
 
Mullen Lintas' Mumbai office will handle the account.
 
Binda Dey, CMO, Kolkata Knight Riders, said, “KKR fans have always been the focus of our campaigns. We are fortunate to have one of the biggest fan communities that passionately root for the team. Our new campaign for this game season, designed by the Mullen Lintas team, aims to capture the frenzy and love our fans have always shown us unconditionally. We look forward to watching our fans cheer us on as they always have and have a great season together.”
 
Priya Balan, executive director, Mullen Lintas, said, “IPL is as much about the franchises and players as it is about fans. The game is incomplete without the latter. Teams thrive on fans’ love and enjoy a sense of responsibility towards them. IPL is a shared space between the team’s players and their fans. Being the year of change and induction of new team members, our campaign for KKR seeks to strengthen and widen this beautiful bond with its large community of fans.”