Mullen Lintas has bagged the creative duties for all brands from the Bajaj Corp stable.
The company has in its fold hair care brands (oils) Bajaj Almond Drops, Bajaj Amla, Bajaj Jasmine, Bajaj Brahmi Amla and Bajaj Kailash Parbat.
In skin care, the agency will handle Nomarks, which Bajaj Corp acquired from Ozone Ayurvedics in 2013. The brand is now present in the cream, face wash, soap, scrub and facepack categories.
The agency has also been mandated to handle upcoming brands from the company.
Mullen Lintas' Mumbai office will handle the business.
Sandeep Verma, president – sales and marketing, Bajaj Corp, said, “We are delighted to be entering into a partnership with Mullen Lintas as the creative agency on our brands. As Bajaj Corp embarks on its journey to revitalise some of its legacy brands like Almond Drops, the market leader in light hair oil category, and build some newly acquired brands like Nomarks, we are looking to develop impactful content which can communicate the brand proposition very clearly in an integrated manner. And we believe that the Mullen Lintas team, with its keen experience in FMCG brand development and proven creative success, can help us in realising our ambition to create such strong and powerful brands which are truly loved by our consumers.”
Virat Tandon, CEO, Mullen Lintas, said, “It’s great to be associated with a legacy company like Bajaj Corp who have created some large brands over the past eight decades. All of their brands are built on meaningful propositions and offer great value to the consumer. Our task is to provide these brands with the fuel for greater success and launch new ones. We are very excited about the future of this partnership."
Amer Jaleel, chairman and CCO, Mullen Lintas, added, “We are thrilled to offer our creative expertise to a flagship FMCG company like Bajaj Corp. Their brands have a solid presence in the market and are already very well known to the consumer. We see fantastic possibilities to earn more love from the consumers for these great brands.”
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