Mudra West and Tribal DDB awarded Emirates account

Mudra West and Tribal DDB India have been awarded the creative and digital duties respectively, for Emirates. The account will be handled out of the Mumbai offices for both Tribal DDB India and Mudra West.

Emirates is the official partner of the 2011 ICC Cricket World Cup, a sponsorship which entitles Emirates to tickets and hospitality during the matches along with branding opportunities at the venue. Mudra West and Tribal DDB will work with the brand team to develop a communication package for the event.
 
Speaking on the account win, Arijit Ray, president, Mudra West, said, “Emirates is one of the most prestigious global brands in the aviation space. It has built a formidable reputation as a world class airline over the last decade or so. We look forward to working closely with the brand team to build and consolidate the position that the brand has owned over the past few years. What is also significant is that it was a integrated pitch effort and Tribal DDB will work closely with the brand team on the digital strategy & creative."

Max Hegerman, president, Tribal DDB India, said, “This effort was about as seamless as it gets. It was really about thoroughly developing an idea - and from Tribal DDB India's perspective, bringing it alive in the digital space. We enjoyed partnering with Mudra, and are incredibly excited to be working side-by-side with them on an account as prestigious as Emirates. Especially since digital appears to be a very important part of their marketing mix.”