Mudra MAX OOH has promoted Mandeep Malhotra to the role of president. In his new role Malhotra will continue to report to Anurag Gupta, chief strategy officer - Mudra MAX. Prior to this new appointment, he was the senior vice president of Primesite, a unit of Mudra MAX.
Commenting on his new appointment, Mandeep Malhotra said, “Change is a very pleasant constant. Mudra MAX is a place where talent is appreciated and groomed for future leadership, not only within the group, but the entire industry. My new role will be to evolve Mudra MAX’s OOH business to the next level. I am looking forward to bringing a better interactive edge to the outdoor space in the future.” Anurag Gupt a, chief strategy officer, Mudra MAX, added, “Mandeep is a rare professional who has the experience of a veteran and passion which can put a management trainee to shame. In his new role Mandeep is not only going to add value to all our OOH offerings but will also be a key resource in integrating various offering of Mudra MAX on the whole. I wish him all the best for a long and fruitful journey with us.”
Commenting on Malhotra's elevation, Pratap Bose, chief executive officer, Mudra MAX, said, “Mandeep has shown great panache in building the Mudra Group’s Out-Of-Home capabilities in the last two years, and has groomed a well knit team as we go forward. Under his leadership I am sure he would take the OOH industry by the scruff of its neck, and help us attain the industry leadership position that we strive for.” In a career spanning close to 12 years, Malhotra has worked with Clear Channel India, Rediffusion DY&R, 14 1 Wall Street, Asian Age, Pioneer and Total Media Melbourne and has handled brands such as Airtel, Reebok, Discovery, Tata Indicom and Nokia amongst others.