The Mudra Group has launched a sports marketing unit, 10 integrated. This unit will offer services including sports related activations, sports research, licensing and merchandising, celebrity management consultancy and acquiring/creating sports related entertainment content for television and the Internet.
Mohit Bhagchandani will head the unit. Prior to this, Bhagchandani has worked for Procam International, Total Sports Asia and Ogilvy Action.
Madhukar Kamath, MD and CEO, Mudra Group said, "The Indian sports industry has grown by leaps and bounds in the last few years. We have begun to see a move towards entertainment beyond pure sports. Opportunities abound to bring brands and sport together. Our role, as an integrated marketing communications network, becomes more exciting as we facilitate the dialogues for brands through sport."
Pratap Bose, COO, Mudra Group said, "The face of sport is rapidly changing in India and an impetus on packaging is the need of the hour. Further, India is now playing host to various major sporting world events in the near future and we believe that an effective marketing strategy backed by an integrated advertising outfit can give 10 integrated a solid base to operate from."