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Nov 21, 2008
Mudra kickstarts sports marketing unit, 10 integrated
The Mudra Group has launched a sports marketing unit, 10 integrated. This unit will offer services including sports related activations, sports research, licensing and merchandising, celebrity management consultancy and acquiring/creating sports related entertainment content for television and the Internet.Mohit Bhagchandani will head the unit. Prior to this, Bhagchandani has worked for Procam International, Total Sports Asia and Ogilvy Action.
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