Mudra integrates all specialist units under Mudra Max

Mudra Group has integrated all its 12 specialist units under the Mudra Max umbrella with effect from May 5 2009. It may be recalled that in early 2008, Mudra had combined its media offering under the Mudra Max brand. The specialist units include Mudra Videotec, Terra, Primesite, Tribal DDB, Rap Collins, Kidstuff, Prime Retail, 10 Integrated and Celsius among others.