Media
Campaign India Team
Apr 30, 2008

MTV decodes India youth

'Cool is being born to digital', according to the latest MTV International study, 'The state of cool'. The study tries to capture insights on today's Indian youth and about various factors which make youth tick.. Not surprisingly, SMS has been defined as the icon of this age. The youth is absolutely obsessed with their laptops, cell phones and online games. "Latest flicks are viewed on computers. Episodes of the latest sitcoms are downloaded even before they hit the airwaves. Content is the new social currency." 

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