MPG lands Nirlep’s media duties

MPG has bagged the media buying and planning duties of Nirlep, which is a company that manufactures non-stick cookware in India.The agency bagged the account following a three-way pitch.The account size is estimated to be Rs 5 crore.Said Anita Nayyar (pictured), CEO, MPG, “The mandate given to us is to essentially rebuild the brand in India after its relative silence for the past few years. The revamped brand will be launched during Onam in Kerala and then taken nationwide.”