Mountain Dew launches new ‘Darr ke Aage Jeet Hai’ campaign

Taking forward its ‘Darr Ke Aagey Jeet Hai’ brand proposition, Pepsi has rolled out a thematic campaign for Mountain Dew, once again dimensionalising the moment of fear. The TVC, shot in Thailand, has been created by JWT.The communication is based on the insight that when confronted with fear, one has only two choices – run away from the situation or face it.  The TVC focuses on what lies beyond fear and how it can be constructively used as a stepping stone to success.