Matthew Chapman
Feb 25, 2014

Mobile World Congress: Nokia defends Windows but launches Android handsets

Nokia X will run Android apps despite the company's recent acquisition by Microsoft, the manufacturer of the Windows Phone operating system

Mobile World Congress: Nokia defends Windows but launches Android handsets

Stephen Elop, chief executive at Nokia, unveiled the new range of phones this morning at Mobile World Congress in Barcelona. He was forced to fend off questions that Windows Phone operating system is a "burning platform".

Elop defended Windows Phone by stating it was the fastest growing operating system in the world and pointing out sales of the Lumia range, which operates exclusively on the Windows Phone platform, have doubled year on year.

There will be three phones in the Nokia X range including the Nokia X, the Nokia X + and the Nokia XL, which will retail for 89 Euros, 99 Euros and 109 Euros respectively.

Even though the Nokia X range will run Android apps, Elop said it will take people to Microsoft’s cloud rather than the Google cloud.

Elop said Nokia X will be complementary and will enable developers to reach a much "broader audience".

The development is designed to a deliver a "deliberate tiering of devices with a common set of experiences to bring them together" and is part of Nokia’s move to target "growth markets" with a range of phones cheaper than the Lumia range.

Elop claims the Nokia X "family" will allow the company to compete against other affordable Android phones in the market and "win" due to the Windows Phone experience. 

The article first appeared on www.marketingmagazine.co.uk

Source:
Campaign India

Related Articles

Just Published

3 hours ago

Images from the IndIAA Awards 2021

The India chapter of the IAA announced the winners of the IndIAA Awards on 27 October in Mumbai. Ogilvy, MullenLowe Lintas Group and Tilt Brand Solutions were the most awarded winners on the night as they won four awards each

4 hours ago

Subhash Kamath re-elected as ASCI's chairman

NS Rajan to continue as vice chairman