Mark Slade
Mar 03, 2015

Five ad trends for marketers before Mobile World Congress

As Mobile World Congress kicks off in Barcelona, marketers need to understand how the mobile landscape is changing, writes Mark Slade, EMEA managing director for Opera Mediaworks

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

1 day ago

Tata Tea Agni uses AI storytelling to elevate rural ...

The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.

1 day ago

Pexpo aligns with Ranveer Singh film ‘Dhurandhar’ ...

The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices.

1 day ago

Virgio launches ‘Chic-Flix’ to link holiday films ...

The campaign translates holiday movie-inspired looks into an OTT-style shopping experience on its website.

1 day ago

American Eagle unveils ‘Great Jeans for Everyone’ ...

The India campaign features Ananya Panday and Lakshya as new global ambassadors.