Campaign India Team
Apr 19, 2010

MMGB: The most iconic consumer rant music video

Airline passengers are already having a hard time with a volcano causing havoc across European flight schedules. Singer Dave Carroll also has an 'airline' story to tell - a story that has now become an iconic consumer rant music video. Watch. Learn. Act. With YouTube at our disposal, consumers are probably more powerful than they think.View the video

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

1 day ago

India’s consumers redraw the map of aspiration

Hakuhodo’s latest study shows Indians shifting from duty-bound families to friendships, self-indulgence and optimism—reshaping consumption and creativity.

1 day ago

Clarity cuts through advertising’s noise

As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are striking resonance.

2 days ago

Indian consumers push food brands toward health, ...

While reputation continues to matter, PwC's report notes that traditional brand equity drivers now rank lower than product-led differentiation.