MMGB: Samsung asks users, ‘What’s your position?’

The film shows people doing their daily chores in unusual positions which are quite like the way we are seen in front of our laptops.

Will this make you turn off your laptop and switch to a PC? We don’t think so. But the next time you switch on your laptop, make sure you don’t slouch.

Have a happy working week ahead.

Credits

Client (Samsung): Yvo Vissers, Jolanda Brink, Steffany van der Hout, Janet Kroondijk
Creative director: Frans Pootjes
Concept: Ton van Jole, Peter Tromp
Art direction: Peter Tromp
Copy: Frans Pootjes
Director: Martijn van Hees (Met Wie)
Social media: Paul Braat
Account: Mara Dykhuizen, Eric de Lange