Watch the ad film created by JWT London here
HSBC has made a TV ad to highlight its sponsorship of the British & Irish Lions rugby team, which is preparing to embark on a tour of Australia.
The spot was created by JWT London and features members of the squad as 19th-century sailors aboard a ship bound for down under.
It was created by Iain Weatherby and Daniel Hennessy, and directed by Dom & Nic through Outsider.
Enjoy the week ahead.
(This story first appeared on www.campaignlive.co.uk)
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The social-media giant expects a "more significant impact" from Apple's targeting shift in the next three months. For now, it continues to reel in cash from a pandemic-induced boom in online advertising
Watch the film conceptualised by WYP Wondrlab here
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