MMGB: Google Analytics in Real Life

Google Analytics enlightens on why site search needs to be made more convenient for an online consumer

Dec 17, 2012 02:22:00 PM | Article | Shephali Bhatt

Google Analytics has taken the onus on itself to show the online players the plight of an online shopper owing to poor application of basic tenets of web design and digital marketing like tagging singular and complicated keywords, annoyingly time consuming user log-ins and too many unnecessary, unrelated pop-ups and banners on the home page. 

Watch this video that demonstrates how tedious an online shopping experience becomes for a consumer - by playing it out in real life:

Here are two more videos centering around issues like landing page optimisation and online checkout. Google Analytics urges online players to reach out to them to know how to tackle all of these issues:

 

Have a happy working week ahead.