Campaign India Team
Sep 19, 2011

MMGB: Coca-Cola’s new ‘Great Happyfication’

WATCH the TVC created by Wieden+Kennedy Amsterdam here

MMGB: Coca-Cola’s new ‘Great Happyfication’

 

Coca-Cola has released its latest film, ‘Great Happyfication’, which was launched at the World of Coca-Cola attraction in Atlanta in June. The film was premiered on Facebook via YouTube on Friday, 16 September.

‘Great Happyfication’ is an all-singing, all-dancing six-minute animation that distills the secrets of happiness  The film will be supported with a social media campaign.

WATCH the film now

On the campaign, Jonathan Mildenhall, vice president, global advertising strategy and content excellence, Coca-Cola, said, “The brief was huge. We wanted to make the happiest six and a half minutes in film. No half measures.  We also wanted to get the world singing the Coca-Cola 5 notes. I am absolutely delighted with the work from W&K, Psyop and Human.  This is a partnership that has steered the direction of Happiness Factory for the last six years.  In truth the work just keeps on getting better and better.  Rather like drinking a bottle of ice cold Coke, you just never want it to end.”

Created by Wieden+Kennedy Amsterdam, viewers are guided through the film by narrator Pete, a wham-bam-magic-man, and Wendy, the most enthusiastic cheerleader, meeting a glamorous trio of penguins, kissy puppies and a mortar man along the way.

Mark Bernath, executive creative director at Wieden+Kennedy, Amsterdam, added, "Coke doesn't want to keep all of its formulas a secret. In fact, when it comes to how to be happy, the brand is more than ready to sing from the rooftops about it. We created The Great Happyfication as a musical celebration of the tenets of happiness, and we hope people feel good just from watching it."

Source:
Campaign India