Mindshare has announced the appointment of M K Machaiah as chief innovation officer – South Asia. Prior to this Machaiah was CEO, Mindshare Sub Saharan Africa.
A statement from the agency revealed that his mandate is to lead the integrated approach to consumer engagement and strengthen brand propositions across consumer touchpoints. He is responsible for setting up Innovations Lab through systemic integrations of Content+, Social and Activations and building sports practice.
Prasanth Kumar, CEO Mindshare South Asia, said, “Mac has been a part of the Mindshare family and comes with credible and rich experience in the industry. We have always taken not just the lead but also the leap in defining industry’s best practices and becoming the trusted marketing partners for our clients. To take this leap, we have appointed Mac Machaiah as chief innovation officer – South Asia who brings experience across industries and markets, which makes him the perfect fit to assist in the growth of the agency. We warmly welcome Mac on his new role and look forward to reaching greater heights.”
MK Machaiah said, “Mindshare is one of the largest media agencies and I am extremely delighted to embark on a new journey with them. It’s an honour to be a part of an organization with great stature in the industry. I am excited to be working with some of the top creative and strategic minds in the industry at Mindshare. I look forward to utilise my knowledge and experience to fortify our position in the market and assert the trust of our partners and consumers.”
Prior to his stint in Africa, Machaiah was leader South and East India for Mindshare. In a career spanning 18 years, he has also worked with OMD (Nigeria), World Sport Group, Dentsu, McCann and Madison.