The India Tourist Board is gearing up for an emergency marketing campaign in UK to convince British tourists it is safe to visit the country in the wake of the terrorist attacks on Mumbai.
It has been confirmed that tourist board representatives are in talks with the Ministry of Tourism in India about the launch of a campaign as soon as possible. The ads will attempt to persuade travellers not to cancel trips to India.
The India Tourist Board had planned to run a press and outdoor campaign, entitled 'Colours of India', through to March next year but those ads are likely to be pulled.
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