MiD DAY wins at IFRA XMA Cross Media awards

MiD DAY has won at the Global IFRA XMA Cross Media Awards 2008 for its marketing property "Bollywood Lunch Contest". The award was presented at the IFRA Expo 2008 held at Amsterdam. 56 publishers from 27 countries entered a total of 66 projects for this year's XMA awards.  
 
The awards aim to present the best examples of combining different print and digital channels that bring the advertisers' messages across in a focused and structured way.
 
Bollywood Lunch Contest was part of MiD DAY's initiatives to engage the YUMPI (Young Urban Mobile Professional of India) within his working environment. It was an attempt at turning MiD DAY's positioning of an afternooner into a ground event where readers could participate in a simple contest through which not only the winner but his entire office could win a lunch date with the stars, right in his office. The exercise was promoted through ads in print, radio, mid-day.com and trade publications, and through media publicity at the event.
 
Manajit Ghoshal, CEO MiD DAY Infomedia said, "Bollywood Lunch Contest is a great example of all our teams, edit, sales, marketing and distribution working together to deliver a property that is unique, enjoyable and delivers great value to the participants and advertiser."
 
Neville Bastawalla (pictured, centre), head marketing, MiD DAY Multimedia said, "MiD DAY's put a lot of thought and effort into engaging the coveted audience of YUMPIs and delivering effective and innovative advertising solutions that break through the clutter and get noticed. We are honoured and delighted to see our programmes being recognised on such a global scale."