Micromax has announced that it has retained ZenithOptimedia to handle its media duties and appointed Isobar as the digital marketing agency following multi-agency pitches.
Prior to this, Interactive Avenues handled the brand's digital mandate. Isobar's Delhi office will now work on the brand.
Shubhajit Sen, chief marketing officer, Micromax Informatics, said, “We are delighted that post the pitch process we have two of the most competitive agencies on board with Micromax. While Isobar will lead our digital mandate and we are impressed with their team of young, intuitive professionals bringing in a fresh perspective, ZenithOptimedia will continue to be our agency to manage traditional media. We would also want to place on record our appreciation for Interactive Avenues (IA) and their team – they helped build Micromax brand with some real great work.”
Tanmay Mohanty, group CEO, ZenithOptimedia, said, “We share a wonderful working relationship with Micromax. The client was impressed with our fresh approach on the Micromax brand, and the innovative thinking and rich consumer insights that we bring to the table.Going forward, we will continue to put in the best of our resources, people, tools and processes behind the Micromax brand.”